The ultimate all-in-one home & furniture rental platform
The ultimate all-in-one home & furniture rental platform
| Project Overview
| Project Overview
| Project Overview
Background
Background
Background
Whether it’s due to employment change, weather, family, schooling, or marital status change, millions of Americans move on average about 12 times throughout their lives.
Moving naturally requires a lot of planning and time, which can be very stressful and expensive.
Whether it’s due to employment change, weather, family, schooling, or marital status change, millions of Americans move on average about 12 times throughout their lives.
Moving naturally requires a lot of planning and time, which can be very stressful and expensive.
Whether it’s due to employment change, weather, family, schooling, or marital status change, millions of Americans move on average about 12 times throughout their lives.
Moving naturally requires a lot of planning and time, which can be very stressful and expensive.
Problem
Problem
Problem
A few moving related platforms exist in the market, however, there isn’t a consolidated platform where movers can do their research, budgeting, and planning all in one place.
A few moving related platforms exist in the market, however, there isn’t a consolidated platform where movers can do their research, budgeting, and planning all in one place.
A few moving related platforms exist in the market, however, there isn’t a consolidated platform where movers can do their research, budgeting, and planning all in one place.
Solution
Solution
Solution
We need an all-in-one platform that can offer a bundled service to make moving experience less stressful and less time-consuming.
We need an all-in-one platform that can offer a bundled service to make moving experience less stressful and less time-consuming.
We need an all-in-one platform that can offer a bundled service to make moving experience less stressful and less time-consuming.
~8 - 9%
~8 - 9%
~8 - 9%
Americans move / year
Americans move / year
Americans move / year
~28 Million
~28 Million
~28 Million
Moved in 2022
Moved in 2022
Moved in 2022
Young adults
Young adults
Young adults
Ages between 20 and 29 move the most
Ages between 20 and 29 move the most
Ages between 20 and 29 move the most
11.7 x
11.7 x
11.7 x
A person in the U.S. expected to move 11.7 times in their lifetime
A person in the U.S. expected to move 11.7 times in their lifetime
A person in the U.S. expected to move 11.7 times in their lifetime
PROJECT
PROJECT
PROJECT
End-to-End Mobile
App Design
End-to-End Mobile
App Design
End-to-End Mobile
App Design
MY ROLE
MY ROLE
MY ROLE
Researcher, UX Designer, UI Designer
Researcher, UX Designer, UI Designer
Researcher, UX Designer, UI Designer
DEVICE
DEVICE
DEVICE
Mobile
Mobile
Mobile
TOOLS
TOOLS
TOOLS
Figma, Zoom, Canva
Figma, Zoom, Canva
Figma, Zoom, Canva
DURATION
DURATION
DURATION
80 Hours
80 Hours
80 Hours
EMPATHIZE
EMPATHIZE
EMPATHIZE
| Competitor Analysis
| Competitor Analysis
| Competitor Analysis
To better understand the moving industry and market, I performed a competitor analysis on four companies: Moving.com, Zillow, City-data, Unpakt. These companies were chosen because they provided moving related service or information to users.
Of the four, Zillow seemed to be the strongest competitor, with large number of listings and database. However, while the large database may be beneficial, I also felt Zillow may be covering too broadly - both for home buyers and renters. Additionally, Zillow lacks specific moving-related features and does not offer any services related to furniture rental.
To better understand the moving industry and market, I performed a competitor analysis on four companies: Moving.com, Zillow, City-data, Unpakt. These companies were chosen because they provided moving related service or information to users.
Of the four, Zillow seemed to be the strongest competitor, with large number of listings and database. However, while the large database may be beneficial, I also felt Zillow may be covering too broadly - both for home buyers and renters. Additionally, Zillow lacks specific moving-related features and does not offer any services related to furniture rental.
To better understand the moving industry and market, I performed a competitor analysis on four companies: Moving.com, Zillow, City-data, Unpakt. These companies were chosen because they provided moving related service or information to users.
Of the four, Zillow seemed to be the strongest competitor, with large number of listings and database. However, while the large database may be beneficial, I also felt Zillow may be covering too broadly - both for home buyers and renters. Additionally, Zillow lacks specific moving-related features and does not offer any services related to furniture rental.
| User Interviews
| User Interviews
| User Interviews
Once I understood the competitors' strengths and weaknesses, I’ve conducted user interviews to better understand user’s experience, needs, and pain points from their perspective.
I conducted a 30-minute interview with 5 people in various age groups and gender.
Once I understood the competitors' strengths and weaknesses, I’ve conducted user interviews to better understand user’s experience, needs, and pain points from their perspective.
I conducted a 30-minute interview with 5 people in various age groups and gender.
Once I understood the competitors' strengths and weaknesses, I’ve conducted user interviews to better understand user’s experience, needs, and pain points from their perspective.
I conducted a 30-minute interview with 5 people in various age groups and gender.
| Synthesizing User Interviews
| Synthesizing User Interviews
| Synthesizing User Interviews
Following the interview, I conducted an Affinity Mapping exercise to categorize the information gathered from users to better organize ideas visually and see similarities in users’ feedback. This process helped me to grasp key insights and deeply understand users' needs.
Following the interview, I conducted an Affinity Mapping exercise to categorize the information gathered from users to better organize ideas visually and see similarities in users’ feedback. This process helped me to grasp key insights and deeply understand users' needs.
Following the interview, I conducted an Affinity Mapping exercise to categorize the information gathered from users to better organize ideas visually and see similarities in users’ feedback. This process helped me to grasp key insights and deeply understand users' needs.
| Interview Findings
| Interview Findings
| Interview Findings
Need to Narrow Down Topic & Target Audience
Need to Narrow Down Topic & Target Audience
Need to Narrow Down Topic & Target Audience
Moving needs vary by age group. Older users often look to buy, needing more research and consideration, while younger users seek temporary, affordable, and quick options. To better address user needs, I focused on the most frequent movers: individuals aged 20-29, or "young adults relocating to new areas."
Moving needs vary by age group. Older users often look to buy, needing more research and consideration, while younger users seek temporary, affordable, and quick options. To better address user needs, I focused on the most frequent movers: individuals aged 20-29, or "young adults relocating to new areas."
Moving needs vary by age group. Older users often look to buy, needing more research and consideration, while younger users seek temporary, affordable, and quick options. To better address user needs, I focused on the most frequent movers: individuals aged 20-29, or "young adults relocating to new areas."
Gender
Gender
Gender
Unlike my initial assumption, gender didn’t significantly influence relocation priorities. Both male and female users shared similar concerns and preferences, focusing on cost, convenience, and safety. For instance, both groups prioritized finding furnished options and preferred DIY moving over hiring professional services. This insight highlights the importance of addressing universal needs rather than assuming gender-based differences.
Unlike my initial assumption, gender didn’t significantly influence relocation priorities. Both male and female users shared similar concerns and preferences, focusing on cost, convenience, and safety. For instance, both groups prioritized finding furnished options and preferred DIY moving over hiring professional services. This insight highlights the importance of addressing universal needs rather than assuming gender-based differences.
Unlike my initial assumption, gender didn’t significantly influence relocation priorities. Both male and female users shared similar concerns and preferences, focusing on cost, convenience, and safety. For instance, both groups prioritized finding furnished options and preferred DIY moving over hiring professional services. This insight highlights the importance of addressing universal needs rather than assuming gender-based differences.
Common User Needs
Common User Needs
Common User Needs
Users prioritized information on safety, demographics, and nearby amenities. Reliability and trustworthiness were key factors in choosing a mover.
Users prioritized information on safety, demographics, and nearby amenities. Reliability and trustworthiness were key factors in choosing a mover.
Users prioritized information on safety, demographics, and nearby amenities. Reliability and trustworthiness were key factors in choosing a mover.
Young Users' Needs
Young Users' Needs
Young Users' Needs
Young users typically sought furnished options when searching for a new place, valuing the convenience and cost savings of not needing to buy or move furniture. Additionally, they often preferred to handle the move themselves rather than hire a professional moving company, finding DIY moving more affordable and flexible.
Young users typically sought furnished options when searching for a new place, valuing the convenience and cost savings of not needing to buy or move furniture. Additionally, they often preferred to handle the move themselves rather than hire a professional moving company, finding DIY moving more affordable and flexible.
Young users typically sought furnished options when searching for a new place, valuing the convenience and cost savings of not needing to buy or move furniture. Additionally, they often preferred to handle the move themselves rather than hire a professional moving company, finding DIY moving more affordable and flexible.
DEFINE
DEFINE
DEFINE
| User Persona
| User Persona
| User Persona
After synthesizing my research, I’ve created two personas to better define potential users and their needs when it comes to moving to a new place.
After synthesizing my research, I’ve created two personas to better define potential users and their needs when it comes to moving to a new place.
After synthesizing my research, I’ve created two personas to better define potential users and their needs when it comes to moving to a new place.
| POV & HMW
| POV & HMW
| POV & HMW
I created “Point Of View” statements and “How Might We” questions to make it clear who we are designing for and what our focus should be to meet users’ needs.
I created “Point Of View” statements and “How Might We” questions to make it clear who we are designing for and what our focus should be to meet users’ needs.
I created “Point Of View” statements and “How Might We” questions to make it clear who we are designing for and what our focus should be to meet users’ needs.
Point of View
Point of View
Point of View
Young movers (20s) who struggle to find a furnished place need an easy way to find a furnished place so that their moving process is much easier and so that they don’t waste money on furniture they don’t need. Providing a platform with various furnished options to users who are looking for a temporary place to live will help them save money and time from buying unnecessary furniture and make the moving process less stressful.
Young movers (20s) who struggle to find a furnished place need an easy way to find a furnished place so that their moving process is much easier and so that they don’t waste money on furniture they don’t need. Providing a platform with various furnished options to users who are looking for a temporary place to live will help them save money and time from buying unnecessary furniture and make the moving process less stressful.
Young movers (20s) who struggle to find a furnished place need an easy way to find a furnished place so that their moving process is much easier and so that they don’t waste money on furniture they don’t need. Providing a platform with various furnished options to users who are looking for a temporary place to live will help them save money and time from buying unnecessary furniture and make the moving process less stressful.
How Might We
How Might We
How Might We
How might we make it easy for users to find a furnished rental place ?
How might we make it easy for users to find a furnished rental place ?
How might we make it easy for users to find a furnished rental place ?
Point of View
Point of View
Point of View
Users who are researching for a new place to move to need a reliable platform where they can find neighborhood information such as safety and amenities options more easily and efficiently because they waste time looking for these factors by sifting through multiple websites/apps and feel unreliable of the information found from those various sources. We will create a platform that provides this information in one place so that users can easily navigate and search for the information they are looking for while feeling confident about the data provided.
Users who are researching for a new place to move to need a reliable platform where they can find neighborhood information such as safety and amenities options more easily and efficiently because they waste time looking for these factors by sifting through multiple websites/apps and feel unreliable of the information found from those various sources. We will create a platform that provides this information in one place so that users can easily navigate and search for the information they are looking for while feeling confident about the data provided.
Users who are researching for a new place to move to need a reliable platform where they can find neighborhood information such as safety and amenities options more easily and efficiently because they waste time looking for these factors by sifting through multiple websites/apps and feel unreliable of the information found from those various sources. We will create a platform that provides this information in one place so that users can easily navigate and search for the information they are looking for while feeling confident about the data provided.
How Might We
How Might We
How Might We
How might we help users find what they are looking for in the website/app efficiently (least time-consuming)?
How might we consolidate all the information in the platform and help users find the information they are looking for most effectively (visually to the point, easy to read, easy to navigate, etc.)?
How might we help users find what they are looking for in the website/app efficiently (least time-consuming)?
How might we consolidate all the information in the platform and help users find the information they are looking for most effectively (visually to the point, easy to read, easy to navigate, etc.)?
How might we help users find what they are looking for in the website/app efficiently (least time-consuming)?
How might we consolidate all the information in the platform and help users find the information they are looking for most effectively (visually to the point, easy to read, easy to navigate, etc.)?
| Research Findings & Refined Project Goal
| Research Findings & Refined Project Goal
| Research Findings & Refined Project Goal
Young adults often look for furnished rentals where basic furniture and appliances are included for their temporary stay - to save time and money.
A few moving-related platforms exist in the market, however, there is a need for a platform for ‘young adults’ where they can easily find furnished options while searching for a rental place to make their moving experience less stressful and less time-consuming.
To build a platform where young movers can easily search for both place and furniture to rent in one place. This platform would allow young users to have a less stressful and less time and money-consuming moving/home search experience.
Young adults often look for furnished rentals where basic furniture and appliances are included for their temporary stay - to save time and money.
A few moving-related platforms exist in the market, however, there is a need for a platform for ‘young adults’ where they can easily find furnished options while searching for a rental place to make their moving experience less stressful and less time-consuming.
To build a platform where young movers can easily search for both place and furniture to rent in one place. This platform would allow young users to have a less stressful and less time and money-consuming moving/home search experience.
Young adults often look for furnished rentals where basic furniture and appliances are included for their temporary stay - to save time and money.
A few moving-related platforms exist in the market, however, there is a need for a platform for ‘young adults’ where they can easily find furnished options while searching for a rental place to make their moving experience less stressful and less time-consuming.
To build a platform where young movers can easily search for both place and furniture to rent in one place. This platform would allow young users to have a less stressful and less time and money-consuming moving/home search experience.
IDEATE
IDEATE
IDEATE
| Feature Roadmap
| Feature Roadmap
| Feature Roadmap
Once the direction for the platform was established, I proceeded to develop the feature set, prioritizing them based on their importance to determine which should be implemented first within the platform.
Once the direction for the platform was established, I proceeded to develop the feature set, prioritizing them based on their importance to determine which should be implemented first within the platform.
Once the direction for the platform was established, I proceeded to develop the feature set, prioritizing them based on their importance to determine which should be implemented first within the platform.
| Task Flow & User Flow
| Task Flow & User Flow
| Task Flow & User Flow
Task flow and User flow were created to understand users' journey through the app - how users would navigate to complete the tasks and what actions users would need to take for a successful and seamless experience.
Task flow and User flow were created to understand users' journey through the app - how users would navigate to complete the tasks and what actions users would need to take for a successful and seamless experience.
Task flow and User flow were created to understand users' journey through the app - how users would navigate to complete the tasks and what actions users would need to take for a successful and seamless experience.
DESIGN
DESIGN
DESIGN
| Low & Mid Fidelity Wireframes
| Low & Mid Fidelity Wireframes
| Low & Mid Fidelity Wireframes
Once I prioritized and established the features to add and the associated task & user flows, I sketched out the lower fidelity wireframes to visually see how the interfaces would look like and interact.
Once I prioritized and established the features to add and the associated task & user flows, I sketched out the lower fidelity wireframes to visually see how the interfaces would look like and interact.
Once I prioritized and established the features to add and the associated task & user flows, I sketched out the lower fidelity wireframes to visually see how the interfaces would look like and interact.
Low-Fidelity Wireframe
Low-Fidelity Wireframe
Low-Fidelity Wireframe
Mid-Fidelity Wireframe
Mid-Fidelity Wireframe
Mid-Fidelity Wireframe
| Branding
| Branding
| Branding
I worked on setting up the fonts, color palette, icons, logo, and components for the project to make the app look cohesive and consistent.
I worked on setting up the fonts, color palette, icons, logo, and components for the project to make the app look cohesive and consistent.
I worked on setting up the fonts, color palette, icons, logo, and components for the project to make the app look cohesive and consistent.
| High Fidelity Wireframe
| High Fidelity Wireframe
| High Fidelity Wireframe
Utilizing the style guide/branding, I designed high-fidelity wireframes to see how the app looked and to evaluate visual effectiveness and hierarchy.
Utilizing the style guide/branding, I designed high-fidelity wireframes to see how the app looked and to evaluate visual effectiveness and hierarchy.
Utilizing the style guide/branding, I designed high-fidelity wireframes to see how the app looked and to evaluate visual effectiveness and hierarchy.
TEST
TEST
TEST
| Prototype
| Prototype
| Prototype
I utilized Figma to construct the prototype, facilitating interactions between frames. Following this, I conducted thorough testing to ensure the smooth functionality of the app before proceeding to usability tests.
I utilized Figma to construct the prototype, facilitating interactions between frames. Following this, I conducted thorough testing to ensure the smooth functionality of the app before proceeding to usability tests.
I utilized Figma to construct the prototype, facilitating interactions between frames. Following this, I conducted thorough testing to ensure the smooth functionality of the app before proceeding to usability tests.
| Usability Testing
| Usability Testing
| Usability Testing
A usability test was conducted to evaluate the app's effectiveness, user satisfaction, and any areas for improvement. Five users were recruited to test the usability, and they were asked to complete 3 tasks:
Searching for a rental place
Renting furniture
Use the 3D virtual tour feature
By observing their interaction, I was able to confirm what worked well, what challenges potential users could encounter, and what would be high-priority areas for improvement.
Overall, users found the platform straightforward to use and the furniture rental feature useful.
A usability test was conducted to evaluate the app's effectiveness, user satisfaction, and any areas for improvement. Five users were recruited to test the usability, and they were asked to complete 3 tasks:
Searching for a rental place
Renting furniture
Use the 3D virtual tour feature
By observing their interaction, I was able to confirm what worked well, what challenges potential users could encounter, and what would be high-priority areas for improvement.
Overall, users found the platform straightforward to use and the furniture rental feature useful.
A usability test was conducted to evaluate the app's effectiveness, user satisfaction, and any areas for improvement. Five users were recruited to test the usability, and they were asked to complete 3 tasks:
Searching for a rental place
Renting furniture
Use the 3D virtual tour feature
By observing their interaction, I was able to confirm what worked well, what challenges potential users could encounter, and what would be high-priority areas for improvement.
Overall, users found the platform straightforward to use and the furniture rental feature useful.
Success metrics
Success metrics
Success metrics
The time it took for users to complete each task
Number of errors while completing each task
The successful completion rate for each task (among users)
User feedback and satisfaction (i.e. easiness on a scale between 1 - 10)
The time it took for users to complete each task
Number of errors while completing each task
The successful completion rate for each task (among users)
User feedback and satisfaction (i.e. easiness on a scale between 1 - 10)
The time it took for users to complete each task
Number of errors while completing each task
The successful completion rate for each task (among users)
User feedback and satisfaction (i.e. easiness on a scale between 1 - 10)
What worked well
What worked well
What worked well
Easy to use: Users rated the platform 9/10 for simplicity.
Color scheme: Users liked the color scheme used in the platform.
Unique furniture rental feature: Well-received for added utility.
User-friendly UI: Users were able to complete the tasks swiftly (avg. 3-5 seconds).
Intuitive setup: Users were able to complete each task with none or minimal errors, tasks completed as envisioned.
Easy to use: Users rated the platform 9/10 for simplicity.
Color scheme: Users liked the color scheme used in the platform.
Unique furniture rental feature: Well-received for added utility.
User-friendly UI: Users were able to complete the tasks swiftly (avg. 3-5 seconds).
Intuitive setup: Users were able to complete each task with none or minimal errors, tasks completed as envisioned.
Easy to use: Users rated the platform 9/10 for simplicity.
Color scheme: Users liked the color scheme used in the platform.
Unique furniture rental feature: Well-received for added utility.
User-friendly UI: Users were able to complete the tasks swiftly (avg. 3-5 seconds).
Intuitive setup: Users were able to complete each task with none or minimal errors, tasks completed as envisioned.
Challenges
Challenges
Challenges
Two participants had a hard time finding the small green bar to click/swipe up for the listing detail to overlay
One participant had trouble closing out the detail screen overlay
Three participants tried to click on the furniture product detail ‘text’ rather than the plus icon
Two participants missed the furniture rental section within the home listing detail
Two participants had a hard time finding the small green bar to click/swipe up for the listing detail to overlay
One participant had trouble closing out the detail screen overlay
Three participants tried to click on the furniture product detail ‘text’ rather than the plus icon
Two participants missed the furniture rental section within the home listing detail
Two participants had a hard time finding the small green bar to click/swipe up for the listing detail to overlay
One participant had trouble closing out the detail screen overlay
Three participants tried to click on the furniture product detail ‘text’ rather than the plus icon
Two participants missed the furniture rental section within the home listing detail
Ideas - High priority
Ideas - High priority
Ideas - High priority
Make the home listing detail overlay close when users click on it - high priority (severity)
Make the ‘product detail’ text clickable (not just the + plus icon) - high priority (frequency)
Update the furniture rental section within the home listing detail to be more visible - high priority (frequency)
Add a contact person or company info that is clickable within the home listing detail section - high priority (frequency)
Add a quick rent button in the rent furniture section - medium priority
Make the home listing detail overlay close when users click on it - high priority (severity)
Make the ‘product detail’ text clickable (not just the + plus icon) - high priority (frequency)
Update the furniture rental section within the home listing detail to be more visible - high priority (frequency)
Add a contact person or company info that is clickable within the home listing detail section - high priority (frequency)
Add a quick rent button in the rent furniture section - medium priority
Make the home listing detail overlay close when users click on it - high priority (severity)
Make the ‘product detail’ text clickable (not just the + plus icon) - high priority (frequency)
Update the furniture rental section within the home listing detail to be more visible - high priority (frequency)
Add a contact person or company info that is clickable within the home listing detail section - high priority (frequency)
Add a quick rent button in the rent furniture section - medium priority
ITERATE
ITERATE
ITERATE
| Revisions
| Revisions
| Revisions
Based on the feedback from usability testing, I addressed the high priority items. Within the furniture rental process, I made the 'product detail' text clickable, not just the '+' icon. Under rental listing detail, I included a clickable contact info link for users to easily access. I also made the rental listing detail section headers stand out by changing its font colors. Lastly, I made the furniture rental more visible by increasing the font size and changing its color so that users do not miss this when going through the rental process.
Based on the feedback from usability testing, I addressed the high priority items. Within the furniture rental process, I made the 'product detail' text clickable, not just the '+' icon. Under rental listing detail, I included a clickable contact info link for users to easily access. I also made the rental listing detail section headers stand out by changing its font colors. Lastly, I made the furniture rental more visible by increasing the font size and changing its color so that users do not miss this when going through the rental process.
Based on the feedback from usability testing, I addressed the high priority items. Within the furniture rental process, I made the 'product detail' text clickable, not just the '+' icon. Under rental listing detail, I included a clickable contact info link for users to easily access. I also made the rental listing detail section headers stand out by changing its font colors. Lastly, I made the furniture rental more visible by increasing the font size and changing its color so that users do not miss this when going through the rental process.
| Final Prototype
| Final Prototype
| Final Prototype
Introducing Rentify:
The Ultimate All-in-One Home Rental App!
Introducing Rentify:
The Ultimate All-in-One Home Rental App!
Introducing Rentify:
The Ultimate All-in-One Home Rental App!
★ Users can search furnished or unfurnished rental listing by city or zip code
★ Users can search furnished or unfurnished rental listing by city or zip code
★ Users can search furnished or unfurnished rental listing by city or zip code
★ Users can take a '3D Virtual Tour' for an accurate and easy understanding of the rental property's layout
★ Users can also rent furniture, ensuring it's ready for use upon their move
★ Users can take a '3D Virtual Tour' for an accurate and easy understanding of the rental property's layout
★ Users can also rent furniture, ensuring it's ready for use upon their move
★ Users can take a '3D Virtual Tour' for an accurate and easy understanding of the rental property's layout
★ Users can also rent furniture, ensuring it's ready for use upon their move
★ Users can review the furniture detail and add to their rental cart so that furniture rental is processed once their application is approved
★ Users can apply once they're satisfied with their home and furniture rental choices
★ Users can review the furniture detail and add to their rental cart so that furniture rental is processed once their application is approved
★ Users can apply once they're satisfied with their home and furniture rental choices
★ Users can review the furniture detail and add to their rental cart so that furniture rental is processed once their application is approved
★ Users can apply once they're satisfied with their home and furniture rental choices
| Takeaways
| Takeaways
| Takeaways
In the process of designing an end-to-end application for Rentify, I gained crucial insights into the importance of user research. Through conducting user interviews, I came to realize that user perspectives often diverged significantly from my own assumptions and values. For instance, I had assumed that gender played a substantial role in relocation priorities and that most movers relied on professional moving services. However, my interviews revealed that gender wasn't a major factor, and a significant portion of young movers preferred handling moves themselves. Additionally, I discovered that recruiting users for interviews and usability testing early on could significantly streamline project timeline management by anticipating and mitigating potential scheduling challenges.
In the process of designing an end-to-end application for Rentify, I gained crucial insights into the importance of user research. Through conducting user interviews, I came to realize that user perspectives often diverged significantly from my own assumptions and values. For instance, I had assumed that gender played a substantial role in relocation priorities and that most movers relied on professional moving services. However, my interviews revealed that gender wasn't a major factor, and a significant portion of young movers preferred handling moves themselves. Additionally, I discovered that recruiting users for interviews and usability testing early on could significantly streamline project timeline management by anticipating and mitigating potential scheduling challenges.
In the process of designing an end-to-end application for Rentify, I gained crucial insights into the importance of user research. Through conducting user interviews, I came to realize that user perspectives often diverged significantly from my own assumptions and values. For instance, I had assumed that gender played a substantial role in relocation priorities and that most movers relied on professional moving services. However, my interviews revealed that gender wasn't a major factor, and a significant portion of young movers preferred handling moves themselves. Additionally, I discovered that recruiting users for interviews and usability testing early on could significantly streamline project timeline management by anticipating and mitigating potential scheduling challenges.
© 2024 Christina Kim
© 2024 Christina Kim