Philz Coffee's New 'Loyalty Program' Feature
Designed to incentivize customers to utilize the app and place more orders
Philz Coffee's
New 'Loyalty Program' Feature
Designed to incentivize customers to utilize the app and place more orders
Philz Coffee's New 'Loyalty Program' Feature
Designed to incentivize customers to utilize the app and place more orders
| Project Overview
| Project Overview
| Project Overview
Background
Background
Background
Philz Coffee, known for tailored coffee blends and unique ingredients like mint and cardamom, offers a mobile app for ordering. However, the app lacks nutrition facts and ingredient lists, featuring only a generic allergen disclaimer. With around 6% of the US population having food allergies, per the CDC, and FDA mandates for chain restaurants to provide clear nutrition data.
Philz Coffee, known for tailored coffee blends and unique ingredients like mint and cardamom, offers a mobile app for ordering. However, the app lacks nutrition facts and ingredient lists, featuring only a generic allergen disclaimer. With around 6% of the US population having food allergies, per the CDC, and FDA mandates for chain restaurants to provide clear nutrition data.
Philz Coffee, known for tailored coffee blends and unique ingredients like mint and cardamom, offers a mobile app for ordering. However, the app lacks nutrition facts and ingredient lists, featuring only a generic allergen disclaimer. With around 6% of the US population having food allergies, per the CDC, and FDA mandates for chain restaurants to provide clear nutrition data.
Problem
Problem
Problem
The absence of nutrition details poses risks for customers with allergies or dietary needs, possibly resulting in revenue loss and health issues.
The absence of nutrition details poses risks for customers with allergies or dietary needs, possibly resulting in revenue loss and health issues.
The absence of nutrition details poses risks for customers with allergies or dietary needs, possibly resulting in revenue loss and health issues.
Solution
Solution
Solution
Philz Coffee should consider incorporating dynamic nutrition facts and ingredient lists into its mobile app. This would allow users to easily access pertinent information based on their selected items, enhancing customer experience and compliance with regulatory standards.
Philz Coffee should consider incorporating dynamic nutrition facts and ingredient lists into its mobile app. This would allow users to easily access pertinent information based on their selected items, enhancing customer experience and compliance with regulatory standards.
Philz Coffee should consider incorporating dynamic nutrition facts and ingredient lists into its mobile app. This would allow users to easily access pertinent information based on their selected items, enhancing customer experience and compliance with regulatory standards.
Initially, the project research objective was —
Initially, the project research objective was —
Initially, the project research objective was —
To improve user experience and satisfaction by providing
comprehensive nutritional information and ingredient lists.
To improve user experience and satisfaction by providing
comprehensive nutritional information and ingredient lists.
To improve user experience and satisfaction by providing
comprehensive nutritional information and ingredient lists.
PROJECT
PROJECT
PROJECT
Adding a Feature
Adding a Feature
Adding a Feature
MY ROLE
MY ROLE
MY ROLE
Researcher, UX Designer, UI Designer
Researcher, UX Designer, UI Designer
Researcher, UX Designer, UI Designer
DEVICE
DEVICE
DEVICE
Mobile
Mobile
Mobile
TOOLS
TOOLS
TOOLS
Figma, Zoom, Canva
Figma, Zoom, Canva
Figma, Zoom, Canva
DURATION
DURATION
DURATION
75 Hours time limit
75 Hours time limit
75 Hours time limit
CONSTRAINTS
CONSTRAINTS
CONSTRAINTS
Must follow Philz Coffee's branding style
Must follow Philz Coffee's branding style
Must follow Philz Coffee's branding style
EMPATHIZE
EMPATHIZE
EMPATHIZE
| Competitor Analysis
| Competitor Analysis
| Competitor Analysis
I compared mobile apps from four coffee brands: Starbucks, Blue Bottle Coffee, Peet's Coffee, and The Coffee Bean & Tea Leaf. These were selected for their similar offerings and direct competition with Philz Coffee.
Among them, Starbucks emerged as the strongest competitor with a comprehensive app, offering features like a rewards program and dynamic nutrition details. The remaining three companies offered comparable features, except for the inclusion of nutrition facts and ingredient lists. These details were only available in the apps of Starbucks and Blue Bottle Coffee, while Peet's Coffee and The Coffee Bean & Tea Leaf did not provide them.
I compared mobile apps from four coffee brands: Starbucks, Blue Bottle Coffee, Peet's Coffee, and The Coffee Bean & Tea Leaf. These were selected for their similar offerings and direct competition with Philz Coffee.
Among them, Starbucks emerged as the strongest competitor with a comprehensive app, offering features like a rewards program and dynamic nutrition details. The remaining three companies offered comparable features, except for the inclusion of nutrition facts and ingredient lists. These details were only available in the apps of Starbucks and Blue Bottle Coffee, while Peet's Coffee and The Coffee Bean & Tea Leaf did not provide them.
I compared mobile apps from four coffee brands: Starbucks, Blue Bottle Coffee, Peet's Coffee, and The Coffee Bean & Tea Leaf. These were selected for their similar offerings and direct competition with Philz Coffee.
Among them, Starbucks emerged as the strongest competitor with a comprehensive app, offering features like a rewards program and dynamic nutrition details. The remaining three companies offered comparable features, except for the inclusion of nutrition facts and ingredient lists. These details were only available in the apps of Starbucks and Blue Bottle Coffee, while Peet's Coffee and The Coffee Bean & Tea Leaf did not provide them.
| User Interviews
| User Interviews
| User Interviews
After grasping the strengths and weaknesses of the competitors, I proceeded to conduct user interviews aimed at gaining insights into customers' experiences, needs, and pain points when using mobile apps to order coffee and food.
I interviewed 5 individuals in their 20s and 30s, as this age demographic is the most frequent user of mobile apps for ordering coffee or food. Each interview lasted 30 minutes.
After grasping the strengths and weaknesses of the competitors, I proceeded to conduct user interviews aimed at gaining insights into customers' experiences, needs, and pain points when using mobile apps to order coffee and food.
I interviewed 5 individuals in their 20s and 30s, as this age demographic is the most frequent user of mobile apps for ordering coffee or food. Each interview lasted 30 minutes.
After grasping the strengths and weaknesses of the competitors, I proceeded to conduct user interviews aimed at gaining insights into customers' experiences, needs, and pain points when using mobile apps to order coffee and food.
I interviewed 5 individuals in their 20s and 30s, as this age demographic is the most frequent user of mobile apps for ordering coffee or food. Each interview lasted 30 minutes.
| Research Synthesis
| Research Synthesis
| Research Synthesis
Following the interview, I conducted an Affinity Mapping exercise to categorize the information gathered from users to better organize ideas visually and see similarities in users’ feedback. This process helped me to grasp key insights and deeply understand users' needs.
Following the interview, I conducted an Affinity Mapping exercise to categorize the information gathered from users to better organize ideas visually and see similarities in users’ feedback. This process helped me to grasp key insights and deeply understand users' needs.
Following the interview, I conducted an Affinity Mapping exercise to categorize the information gathered from users to better organize ideas visually and see similarities in users’ feedback. This process helped me to grasp key insights and deeply understand users' needs.
| Interview Findings
| Interview Findings
| Interview Findings
Only 40% of users looked at nutrition facts or ingredient list
Only 40% of users looked at nutrition facts or ingredient list
Only 40% of users looked at nutrition facts or ingredient list
Before the interview, I assumed many users, especially females, checked nutrition facts when ordering via mobile apps. Surprisingly, most users weren't interested in detailed nutrition facts; only two mentioned looking at calorie and sugar levels. Instead, users prioritized coffee bean type, sweetener type, and roast level. Gender didn't significantly influence preferences for calorie or nutrition information.
Before the interview, I assumed many users, especially females, checked nutrition facts when ordering via mobile apps. Surprisingly, most users weren't interested in detailed nutrition facts; only two mentioned looking at calorie and sugar levels. Instead, users prioritized coffee bean type, sweetener type, and roast level. Gender didn't significantly influence preferences for calorie or nutrition information.
Before the interview, I assumed many users, especially females, checked nutrition facts when ordering via mobile apps. Surprisingly, most users weren't interested in detailed nutrition facts; only two mentioned looking at calorie and sugar levels. Instead, users prioritized coffee bean type, sweetener type, and roast level. Gender didn't significantly influence preferences for calorie or nutrition information.
All users found the in-app loyalty program and promotions attractive
All users found the in-app loyalty program and promotions attractive
All users found the in-app loyalty program and promotions attractive
During the interview, all users expressed their appreciation for loyalty programs and promotions within a mobile app. Three out of five users stated that loyalty programs and promotions were a major factor in their decision to use a mobile app for ordering coffee or food instead of traditional methods.
During the interview, all users expressed their appreciation for loyalty programs and promotions within a mobile app. Three out of five users stated that loyalty programs and promotions were a major factor in their decision to use a mobile app for ordering coffee or food instead of traditional methods.
During the interview, all users expressed their appreciation for loyalty programs and promotions within a mobile app. Three out of five users stated that loyalty programs and promotions were a major factor in their decision to use a mobile app for ordering coffee or food instead of traditional methods.
Users valued the customization feature for mobile app orders
Users valued the customization feature for mobile app orders
Users valued the customization feature for mobile app orders
All users appreciated the customization feature for mobile app orders. One user suggested a Chipotle-style option to build orders from scratch, finding this 'create your own' feature valuable for transparency about drink ingredients, especially with complex coffee menus.
All users appreciated the customization feature for mobile app orders. One user suggested a Chipotle-style option to build orders from scratch, finding this 'create your own' feature valuable for transparency about drink ingredients, especially with complex coffee menus.
All users appreciated the customization feature for mobile app orders. One user suggested a Chipotle-style option to build orders from scratch, finding this 'create your own' feature valuable for transparency about drink ingredients, especially with complex coffee menus.
All users expressed interest in personalized recommendations
All users expressed interest in personalized recommendations
All users expressed interest in personalized recommendations
All users indicated that they would be interested in seeing personalized drink or food suggestions within the app. They expressed a preference for recommendations tailored to their dietary preferences or based on their previous orders, finding such features would enhance their overall experience.
All users indicated that they would be interested in seeing personalized drink or food suggestions within the app. They expressed a preference for recommendations tailored to their dietary preferences or based on their previous orders, finding such features would enhance their overall experience.
All users indicated that they would be interested in seeing personalized drink or food suggestions within the app. They expressed a preference for recommendations tailored to their dietary preferences or based on their previous orders, finding such features would enhance their overall experience.
DEFINE
DEFINE
DEFINE
| User Persona
| User Persona
| User Persona
Based on my research, I developed a persona to define potential users and their needs when using a mobile app to order coffee.
Based on my research, I developed a persona to define potential users and their needs when using a mobile app to order coffee.
Based on my research, I developed a persona to define potential users and their needs when using a mobile app to order coffee.
| POV & HMW
| POV & HMW
| POV & HMW
I created “Point Of View” statements and “How Might We” questions to make it clear who we are designing for and what our focus should be to meet users’ needs.
I created “Point Of View” statements and “How Might We” questions to make it clear who we are designing for and what our focus should be to meet users’ needs.
I created “Point Of View” statements and “How Might We” questions to make it clear who we are designing for and what our focus should be to meet users’ needs.
Point of View
Point of View
Point of View
Customers who prefer takeaway coffee often hesitate due to perceived high prices. Implementing a personalized loyalty program with promotions could incentivize savings and encourage repeat visits.
Customers who prefer takeaway coffee often hesitate due to perceived high prices. Implementing a personalized loyalty program with promotions could incentivize savings and encourage repeat visits.
Customers who prefer takeaway coffee often hesitate due to perceived high prices. Implementing a personalized loyalty program with promotions could incentivize savings and encourage repeat visits.
How Might We
How Might We
How Might We
How might we help users feel coffee prices are less expensive?
How can we design the loyalty program to improve user experience, boost satisfaction, and encourage repeat visits?
How might we help users feel coffee prices are less expensive?
How can we design the loyalty program to improve user experience, boost satisfaction, and encourage repeat visits?
How might we help users feel coffee prices are less expensive?
How can we design the loyalty program to improve user experience, boost satisfaction, and encourage repeat visits?
| Project Goal
| Project Goal
| Project Goal
From my user research findings, I defined the project goals to provide clear focus and ensure alignment with user needs, business objectives, and technical considerations.
From my user research findings, I defined the project goals to provide clear focus and ensure alignment with user needs, business objectives, and technical considerations.
IDEATE
IDEATE
IDEATE
| Feature Roadmap
| Feature Roadmap
| Feature Roadmap
Once the direction for the platform was established, I proceeded to develop the feature set, prioritizing them based on their importance to determine which should be implemented first within the platform.
Once the direction for the platform was established, I proceeded to develop the feature set, prioritizing them based on their importance to determine which should be implemented first within the platform.
Once the direction for the platform was established, I proceeded to develop the feature set, prioritizing them based on their importance to determine which should be implemented first within the platform.
| User Flow
| User Flow
| User Flow
A user flow was created to understand users' journey through the app - how users would navigate to complete the tasks and what actions users would need to take for a successful and seamless experience.
A user flow was created to understand users' journey through the app - how users would navigate to complete the tasks and what actions users would need to take for a successful and seamless experience.
A user flow was created to understand users' journey through the app - how users would navigate to complete the tasks and what actions users would need to take for a successful and seamless experience.
DESIGN
DESIGN
DESIGN
| Low-Fidelity Wireframe
| Low-Fidelity Wireframe
| Low-Fidelity Wireframe
Once I prioritized and established the features to add and the associated task & user flows, I sketched out the lower fidelity wireframes to visually see how the interfaces would look like and interact.
Once I prioritized and established the features to add and the associated task & user flows, I sketched out the lower fidelity wireframes to visually see how the interfaces would look like and interact.
Once I prioritized and established the features to add and the associated task & user flows, I sketched out the lower fidelity wireframes to visually see how the interfaces would look like and interact.
| Branding
| Branding
| Branding
I thoroughly reviewed the Philz Coffee app's fonts, colors, icons, logo, and components to ensure the new feature is cohesive and consistent with the overall design.
I thoroughly reviewed the Philz Coffee app's fonts, colors, icons, logo, and components to ensure the new feature is cohesive and consistent with the overall design.
I thoroughly reviewed the Philz Coffee app's fonts, colors, icons, logo, and components to ensure the new feature is cohesive and consistent with the overall design.
| High Fidelity Wireframe
| High Fidelity Wireframe
| High Fidelity Wireframe
Utilizing the style guide/branding, I designed high-fidelity wireframes to see how the app looked and to evaluate visual effectiveness and hierarchy.
Utilizing the style guide/branding, I designed high-fidelity wireframes to see how the app looked and to evaluate visual effectiveness and hierarchy.
Utilizing the style guide/branding, I designed high-fidelity wireframes to see how the app looked and to evaluate visual effectiveness and hierarchy.
TEST
TEST
TEST
| Prototype
| Prototype
| Prototype
I utilized Figma to construct the prototype, facilitating interactions between frames. Following this, I conducted thorough testing to ensure the smooth functionality of the app before proceeding to usability tests.
I utilized Figma to construct the prototype, facilitating interactions between frames. Following this, I conducted thorough testing to ensure the smooth functionality of the app before proceeding to usability tests.
I utilized Figma to construct the prototype, facilitating interactions between frames. Following this, I conducted thorough testing to ensure the smooth functionality of the app before proceeding to usability tests.
| Usability Testing
| Usability Testing
| Usability Testing
Usability testing was conducted to identify missing gaps, problems, or inconsistencies as users navigate through the loyalty program feature within the app. Five users were recruited to test the usability, and they were asked to complete 5 tasks:
Learn more and participate in the Friend Referral Reward program
Check the reward point balance and find what rewards were available to redeem
Participate in the app’s Bonus Point Game to earn additional points with the purchase
Redeem points when placing an order
Check the new reward point balance after redeeming the points/placing the order
Overall, users found the platform easy to use and the loyalty program beneficial. Observing their interactions helped me identify what worked well, potential challenges, and high-priority areas for improvement.
Usability testing was conducted to identify missing gaps, problems, or inconsistencies as users navigate through the loyalty program feature within the app. Five users were recruited to test the usability, and they were asked to complete 5 tasks:
Learn more and participate in the Friend Referral Reward program
Check the reward point balance and find what rewards were available to redeem
Participate in the app’s Bonus Point Game to earn additional points with the purchase
Redeem points when placing an order
Check the new reward point balance after redeeming the points/placing the order
Overall, users found the platform easy to use and the loyalty program beneficial. Observing their interactions helped me identify what worked well, potential challenges, and high-priority areas for improvement.
Usability testing was conducted to identify missing gaps, problems, or inconsistencies as users navigate through the loyalty program feature within the app. Five users were recruited to test the usability, and they were asked to complete 5 tasks:
Learn more and participate in the Friend Referral Reward program
Check the reward point balance and find what rewards were available to redeem
Participate in the app’s Bonus Point Game to earn additional points with the purchase
Redeem points when placing an order
Check the new reward point balance after redeeming the points/placing the order
Overall, users found the platform easy to use and the loyalty program beneficial. Observing their interactions helped me identify what worked well, potential challenges, and high-priority areas for improvement.
Success metrics
Success metrics
Success metrics
The time it took for users to complete each task
Number of errors while completing each task
The successful completion rate for each task (among users)
User feedback and satisfaction (i.e. easiness on a scale between 1 - 10)
The time it took for users to complete each task
Number of errors while completing each task
The successful completion rate for each task (among users)
User feedback and satisfaction (i.e. easiness on a scale between 1 - 10)
The time it took for users to complete each task
Number of errors while completing each task
The successful completion rate for each task (among users)
User feedback and satisfaction (i.e. easiness on a scale between 1 - 10)
What worked well
What worked well
What worked well
Easy to use: All users expressed that the platform looked straightforward to use (on a scale of 1 - 10, 10 being easiest to use, the average rating was 9)
Color scheme: Users liked the color scheme used and placement of the loyalty program section
User-friendly and effective UI: Users were able to complete each task within a few seconds (average 3-5 seconds, longest ~15 seconds)
Intuitive platform setup: Users were able to complete each task with none or minimal error (especially the Friend Referral Reward program and Redeeming Points tasks were completed exactly the way I envisioned)
Easy to use: All users expressed that the platform looked straightforward to use (on a scale of 1 - 10, 10 being easiest to use, the average rating was 9)
Color scheme: Users liked the color scheme used and placement of the loyalty program section
User-friendly and effective UI: Users were able to complete each task within a few seconds (average 3-5 seconds, longest ~15 seconds)
Intuitive platform setup: Users were able to complete each task with none or minimal error (especially the Friend Referral Reward program and Redeeming Points tasks were completed exactly the way I envisioned)
Easy to use: All users expressed that the platform looked straightforward to use (on a scale of 1 - 10, 10 being easiest to use, the average rating was 9)
Color scheme: Users liked the color scheme used and placement of the loyalty program section
User-friendly and effective UI: Users were able to complete each task within a few seconds (average 3-5 seconds, longest ~15 seconds)
Intuitive platform setup: Users were able to complete each task with none or minimal error (especially the Friend Referral Reward program and Redeeming Points tasks were completed exactly the way I envisioned)
Challenges
Challenges
Challenges
Two participants struggled to find 'My Reward Options'
One participant found the '200-point' and '400-point' lines in the reward cup confusing, questioning if 400 points were the maximum
One participant thought the numbers in the Bonus Game section were clickable
One participant found the March offer confusing, thinking the pastry pictures were clickable, and preferred they link to the pastries section
One participant suggested adding the $10 Credit Friend Referral Program to the main 'My Philz' section, not just as a login pop-up
Two participants struggled to find 'My Reward Options'
One participant found the '200-point' and '400-point' lines in the reward cup confusing, questioning if 400 points were the maximum
One participant thought the numbers in the Bonus Game section were clickable
One participant found the March offer confusing, thinking the pastry pictures were clickable, and preferred they link to the pastries section
One participant suggested adding the $10 Credit Friend Referral Program to the main 'My Philz' section, not just as a login pop-up
Two participants struggled to find 'My Reward Options'
One participant found the '200-point' and '400-point' lines in the reward cup confusing, questioning if 400 points were the maximum
One participant thought the numbers in the Bonus Game section were clickable
One participant found the March offer confusing, thinking the pastry pictures were clickable, and preferred they link to the pastries section
One participant suggested adding the $10 Credit Friend Referral Program to the main 'My Philz' section, not just as a login pop-up
Ideas - High & Medium priority
Ideas - High & Medium priority
Ideas - High & Medium priority
Make the ‘My Reward Options’ more noticeable and look clickable - high priority (frequency)
Remove the ‘200-point’ and ‘400-point’ lines shown in the reward progress cup to make it less confusing - high priority (severity)
Add the $10 Credit Friend Referral Program under the main ‘My Philz’ section - medium priority
Make the ‘My Reward Options’ more noticeable and look clickable - high priority (frequency)
Remove the ‘200-point’ and ‘400-point’ lines shown in the reward progress cup to make it less confusing - high priority (severity)
Add the $10 Credit Friend Referral Program under the main ‘My Philz’ section - medium priority
Make the ‘My Reward Options’ more noticeable and look clickable - high priority (frequency)
Remove the ‘200-point’ and ‘400-point’ lines shown in the reward progress cup to make it less confusing - high priority (severity)
Add the $10 Credit Friend Referral Program under the main ‘My Philz’ section - medium priority
ITERATE
ITERATE
ITERATE
| Revisions
| Revisions
| Revisions
Based on the feedback from usability testing, I addressed the high and medium-priority items. I enhanced the visibility and clickability of the 'My Reward options' to ensure users can easily locate and interact with this feature. To reduce confusion, I removed the 200-point and 400-point lines from the 'My Reward Options' screen, clarifying that 400 points are not the maximum. Additionally, I incorporated the $10 Credit Friend Referral Program into the main Home screen, allowing users to easily access and benefit from the promotion.
Based on the feedback from usability testing, I addressed the high and medium-priority items. I enhanced the visibility and clickability of the 'My Reward options' to ensure users can easily locate and interact with this feature. To reduce confusion, I removed the 200-point and 400-point lines from the 'My Reward Options' screen, clarifying that 400 points are not the maximum. Additionally, I incorporated the $10 Credit Friend Referral Program into the main Home screen, allowing users to easily access and benefit from the promotion.
Based on the feedback from usability testing, I addressed the high and medium-priority items. I enhanced the visibility and clickability of the 'My Reward options' to ensure users can easily locate and interact with this feature. To reduce confusion, I removed the 200-point and 400-point lines from the 'My Reward Options' screen, clarifying that 400 points are not the maximum. Additionally, I incorporated the $10 Credit Friend Referral Program into the main Home screen, allowing users to easily access and benefit from the promotion.
| Final Prototype
| Final Prototype
| Final Prototype
Presenting Philz Coffee with a 'Loyalty Program'
Presenting Philz Coffee with a
'Loyalty Program'
Presenting Philz Coffee with a 'Loyalty Program'
★ Users can earn a $10 credit
by referring the app to friends
★ Users can earn a $10 credit
by referring the app to friends
★ Users can earn a $10 credit
by referring the app to friends
★ Users can view their reward point balance
& available redemption options
★ Users can also play the in-app game
to earn extra points
★ Users can view their reward point balance
& available redemption options
★ Users can also play the in-app game
to earn extra points
★ Users can view their reward point balance
& available redemption options
★ Users can also play the in-app game
to earn extra points
★ Users can use their reward points
to place orders
★ Users can use their reward points
to place orders
★ Users can use their reward points
to place orders
★ Users can see their updated point balance after redeeming
★ User can also see the updated
in-app game status
★ Users can see their updated point balance after redeeming
★ User can also see the updated
in-app game status
★ Users can see their updated point balance after redeeming
★ User can also see the updated
in-app game status
| Takeaways
| Takeaways
| Takeaways
Creating a new feature for an existing app allowed me to engage in every stage of UX/UI design within given constraints. Working on an app I love, like Philz Coffee, made the process enjoyable and intriguing as I brainstormed additional features and solutions. Unexpected findings, such as users' disinterest in nutrition facts, underscored the importance of validating assumptions and shifted my focus to a loyalty program feature. Ensuring that design solutions aligned with user needs through problem statements, personas, and usability testing was crucial. The key takeaway was understanding diverse user perspectives and the importance of prioritizing user research and interviews to align project objectives with user feedback.
Creating a new feature for an existing app allowed me to engage in every stage of UX/UI design within given constraints. Working on an app I love, like Philz Coffee, made the process enjoyable and intriguing as I brainstormed additional features and solutions. Unexpected findings, such as users' disinterest in nutrition facts, underscored the importance of validating assumptions and shifted my focus to a loyalty program feature. Ensuring that design solutions aligned with user needs through problem statements, personas, and usability testing was crucial. The key takeaway was understanding diverse user perspectives and the importance of prioritizing user research and interviews to align project objectives with user feedback.
Creating a new feature for an existing app allowed me to engage in every stage of UX/UI design within given constraints. Working on an app I love, like Philz Coffee, made the process enjoyable and intriguing as I brainstormed additional features and solutions. Unexpected findings, such as users' disinterest in nutrition facts, underscored the importance of validating assumptions and shifted my focus to a loyalty program feature. Ensuring that design solutions aligned with user needs through problem statements, personas, and usability testing was crucial. The key takeaway was understanding diverse user perspectives and the importance of prioritizing user research and interviews to align project objectives with user feedback.
© 2024 Christina Kim
© 2024 Christina Kim